John Collins (Intercom), Des Martin (Qualtrics), Ed Shelley (ChartMogul): Panel Talk on Content Marketing

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A 40 minute Panel Talk from the first Dublin SaaS Meetup on Content Marketing for SaaS, with marketing experts:

  • John Collins – Managing Editor at Intercom
  • Des Martin – Marketing Manager EMEA at Qualtrics
  • Ed Shelley – Director of Content Marketing at ChartMogul

You should watch this if you want to get great insights on the following:

  • The importance for SaaS businesses to implement a Content Marketing strategy early on
  • Whether transparency is a tactic that SaaS companies should adopt for Content Marketing
  • Why creating great content is not enough
  • If Content Marketing is a long term initiative until you get results or are their ways for quicker wins
  • The panels content marketing hints and tips – Gold dust for Content Marketers


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